In opening comments, I will probably give some brief background on BSR, particularly with the goal of positioning us as an organization that exists to provide useful, business-focused advice to companies.
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>1. Why CSR? 为什么提倡“企业社会责任”？
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>--While CSR is defined differently in different regions (cite recent Globescan survey) CSR globally is being driven by investors, customers, employees, public attention, and most importantly, by companies that are coming to realize that their future success is linked to CSR.
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>--There are numerous examples of the most prominent and successful global companies pursuing business success by tying their strategies for growth, innovation, workforce development, customer loyalty, and license to operate to CSR. I plan to cite companies including GE, Toyota, Shell, Nike, and BT, amongst others.
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>2. "Megatrends" Shaping the CSR Agenda "大趋势” 促成的ＣＳＲ议程
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>--Description of broad global changes that are making CSR more important; are defining the most pressing issues linked to CSR, and are which will be key factors in determining companies' success. This will be drawn from our recent convenings on the topic.
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>3. Trends in CSR 企业社会责任的发展趋势
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>--I plan to cite integration, reporting and metrics, industry collaboration, and communication.
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>--This is also a place to cite our conference theme, and invite the questioning of assumptions.
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>4. Opportunities for Chinese Companies 中国企业面临的机遇
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>--Framework here would be a statement that Chinese companies have an opportunity to enhance their attractiveness in the global marketplace, as partners with companies headquartered elsewhere, and in China itself by establishing their own record on CSR.
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