Haier Group:Assuming Social Responsibilities and Building Global Brand

Haier’s after-sales service is likened to be a bridge, linking Haier with every Haier product user. In June 1996, Haier was presented with a Five Star Diamond Award and CEO Zhang Ruimin was presented with a Life Merit of Honor with the Five Star Diamond Award. In December 1997, Haier was given the award for manufacture of customer satisfactory appliances by China Quality Association Domestic Customer Committee and China Customer Satisfaction Project Promotion Office. In 2000, China Satisfaction Project Promotion Office presented Haier with the Award for Outstanding Company of the 2000 China Customer Satisfaction Project. At a survey of 2003 and 2004 China Consumer Goods jointly conducted by China Quality Association, China Consumer Association and China Enterprise Research Institute of Tsinghua University, Haier was ranked first in the row of 8 categories of products and services. At the same time, Haier’s advertisements have been displayed regularly in domestic media, making Haier a symbol of quality products and service.

III.             Payback to society and participation in social activities

1. Haier has long attached significance to environmental protection while developing business, incorporating environmentally friendly materials and technology in manufacture for health and nature benefits. Haier introduces design modularization concept, using dismountable, recycling, energy efficient, low noise materials and assemblies in products. Haier products have currently been accredited to international standards, including energy saving refrigerators, dual-drive washing machines, Oxygen bar air conditioners and anti-shock water heaters.

Secondly, environmentally friendly manufacture. By the year 2003, Haier has been accredited to ISO9001, ISO14001, ISO10015 and OSHMS18001 for certifications, enabling Haier to produce energy efficiency and environmentally friendly products. At present, Haier is taking further measures to optimize manufacture techniques to replace harmful substances used in household appliance making and to reduce consumption of energy.

Thirdly, environmentally friendly consumption. Haier has launched various programs of advertising, training, service and education to improve customer’s awareness of the importance of energy efficiency and energy efficient products.

Fourthly, Environmentally friendly recycling. With the approval of the State Council of the People’s Republic of China, China Development and Reform Committee has designated Haier China’s first enterprise to establish a recycling system of discarded home appliances and electronic products. At present, Haier has planed China’s first such kind of industry complex in Qingdao with a capacity of 600,000 sets discarded appliances. The end of 2005 will complete the phase 1 project with a capacity of 200,000 sets.

2. Sponsorship of Project Hope primary schools. Haier is determined to establish 100 Project Hope primary schools and, at present, has sponsored 47. In 2005, Haier has donated RMB3 million to 10 Project Hope primary schools in 5 provinces and cities, 3 of which have be started construction and will donate a total of RMB16, 530,000 to 57 primary schools. From statistics, Haier has donated RMB250 million for social development, including education, ailing industries and poverty stricken areas. In addition, Haier has 51,000 employees and created 175,000 jobs, totaled 230,000 working opportunities.